AMFI – Motivational Letter

Garden House Farm




NE46 4RF





Dear Sir or Madam



My name is Casey Hefferon, I’m a 19 year old student currently studying BTEC Foundation Diploma in Art and Design, at Newcastle College.


I have been offered an unconditional place at Northumbria University to study BA HONS in Fashion Design, however after visiting AMFI at the open day in January, I was most impressed with the course. The facilities, inspirational tutors and students were all something I would love to be a part of.

Of course, moving to another country, away from home to do something I have passion for is a huge step but I’m a very motivated person, and enjoy a challenge. I also think I’ll be more focused and motivated to do well.


My favourite part of my course is the development. I enjoy generating lots of ideas in a various different ways, and seeing a project through from start to finish. The little spare time I have is usually spent attending gigs and events in Newcastle, visiting galleries, shopping and visiting vintage shops.


Fashion is a language, which communicates with others visually. It determines how another person perceives you and can create a favourable, or not so favourable first impression. It can enable individualism, allow the wearer to blend into a crowd, make a statement or it can be a practical necessity. It’s constantly evolving and changing which makes fashion so unique and exciting. This is why I want to pursue a career in fashion. I feel confident in this subject area and want to be pushed further to enable myself to be the best I can be. Fashion first sparked my interest when I was given the opportunity to watch the Northumbria University catwalk show in 2010, and I haven’t looked back since.


After school, I decided to study a Extended Diploma in Art and Design, to explore which subject area suited me best. I learnt a variety of skills, from screen printing in the print room to using the kiln in ceramics.

In the second year of my course, I chose fashion as my specialism which was the most exciting year as this is the area I see myself pursuing a career in.


Completing the two years of the diploma has given me so much more creative knowledge not only for fashion, but for every aspect they offered for the next stage of my education. Which leads on to my foundation diploma. In this, I feel I’ve developed a range of specific design skills such as garment construction and print making. I’ve also built on this knowledge, and been given the ability to develop my own design aesthetic. I am influenced by the fashion illustrator Hayden Williams in my fashion sketches, but have also started to develop my own unique style which I present professionally. The most rewarding element was learning how to use software such as Photoshop and illustrator. Digital skills are a fast way to create lots of ideas, for example scanning in template and pattern to experiment with the layout. I love to use a broad range of techniques in my work to show how diverse and eye catching my work can be.


Outside of college I’ve participated in charity work. In the summer 2014 I took a trip to Mexico where I volunteered to help build a house for a needy family, as well as visiting rehab centres, orphanages, local schools and local villages. I worked hard to raise funds for this and walked the entire length of Hadrian’s wall (84 miles) in a sponsored event, resulting in raising over £1400 for the trip.

I volunteer my time at a Primary School in Newcastle, supporting teaching staff and working with children.

I also have a part time job at a large retail store (Boots) working in a dispensary, as well as my full time study, so have to plan in advance and be organised.



In the future I hope to be in a professional job in the fashion industry, working in a different country for a big label or starting up my own collection. I feel as this course would further my experience and help me achieve this.


I would love the opportunity to study at AMFI.





Casey Hefferon


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